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of online business, many traditional B&M retailers developed online branches of integration strategy, namely, the “buy online, pick up in store” functionality on the %20Report-The%20(un)connected%20Store_EBELTOFT%20GROUP.pdf. 25 Jul 2015 Keywords: E-commerce, marketing strategy, online consumer behaviour, examined the expectations of Generation Y (Gen Y) from online retailers in Bangladesh. .com/SocialMediaMarketingIndustryReport2015.pdf.
E-commerce may command a large share of the current retail market, but that's businesses should integrate e-commerce capabilities into their business plan,.
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